Scottish Running Expo
Balanced audience, strong buying power
A strong mix of men and women, with the core audience sitting in the 25 to 44 age range. You’ll see everyone from first-time runners through to serious club athletes, which makes it a great environment for brands that want both reach and real retail sales.
Not just one type of runner
This is not a niche audience. The Expo brings together road runners, trail runners, ultra runners, and everyday recreational runners, meaning brands can speak to the full Scottish running community in one place.
Scotland Spends
Scottish consumers consistently spend more per head at trade shows than anywhere else in the UK, which makes the Expo a high-intent retail environment for exhibitors looking to drive strong on-site sales and long-term customer growth.
National reach
Around 70% of Scotland’s population lives within a one-hour drive of the SEC, making Glasgow the most accessible meeting point for runners across the country, from the Central Belt through to the Highlands and the North East.
The SEC already delivers mass participation
Glasgow and the SEC have a proven track record of delivering large-scale fitness weekends, with major events like HYROX showing the appetite for high-footfall, high-energy experiences built around sport and community.
High purchase
frequency
Runners buy often. Most actively invest in new shoes, apparel, accessories, and nutrition throughout the year, and the Expo gives brands a rare opportunity to get in front of a motivated audience that is already in the mindset to spend.
